Frequently Asked Questions
Many of our clients have never worked with an agency before. If this is your first time working with an agency, or your first time advertising on Google, here are some answers to common questions.
It’s important to invest your budget where you’ll get the greatest return. And there’s no more cost-effective investment than working with a Google Certified Partners to optimize your usage of products like Google AdWords, Google Analytics and Website Optimizer. Google has created the Google Partner program to help their advertisers connect with agencies who meet specific criteria, abide by advertising guidelines and who have received additional training.
Each of our PPC Management packages have a monthly management fee and monthly ad spend. In our Small Business PPC packages, the ad spend and management fee are combined into one convenient monthly cost. Our Enterprise PPC packages allow our clients to be charged directly by the search engine for their ad spend while Logical Position collects the management fee at the beginning of each monthly cycle.
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (such as Google) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Though we have worked with every major vertical there are some that are few and far between that we haven’t worked with. Even if you are in a unique industry or one that we have never worked with we still know the KPI’s (key performance indicators) to look for. The beauty of working with a Google Certified Partner is that Google trains us to manage AdWords campaigns for ANY industry!
This is a question we receive from nearly every client before they get started and is one of the hardest questions for anyone in our industry to answer. There are multiple factors that go into the level of return you will see, some of which are outside of our control. What we can confidently say is that 90% of AdWords campaigns we review which are currently being ran by small businesses are wasting nearly a quarter of their spend. Keeping everything else constant and introducing us as the AdWords managers typically results in a positive and higher ROI than before we were in the picture.
Our clients have the option to start with us on a month-to-month basis or a term agreement. The benefits for signing up with a contract are lower setup fees, free microsite with call tracking (Small Business PPC) and direct login access to your AdWords account (Enterprise PPC).
Your business may be very dynamic and we understand that changes need to be made within your AdWords account whether due to changing product lines, seasonal offerings, or promotions. This is why each of our clients has a dedicated Account Manager assigned to them who is available to make changes you need and usually any changes requested can go into effect by the following business day.